Join us as Caitlyn Feletar shows how to turn Claude into a personal social media designer that looks and sounds like you, and not like generic AI slop.
Caitlyn walks through building a Claude project from scratch: an interview-style prompt that captures your brand voice, a design system pulled from your website, logos, and photos, and reusable templates for Instagram carousels. You will learn which AI tells to ban in your prompts, what to gather before you start, how to fix the system instead of fixing every single post, and why this approach is built for people who can’t hire a designer, not as a replacement for one.
Timestamps
0:00 Welcome & Introduction
7:21 Why AI Posts Look (and Sound) Like AI
8:50 Setting Up the Claude Project
- 12:11 The Interview Prompt and the Don’t Sound Like AI Rules
- 16:43 Capturing Your Voice in a Voice & Content Guide
- 21:33 Building the Brand Design System
- 29:33 Live Demo – Making an Instagram Carousel
- 32:45 Fix the System, Not the Post
- 39:04 Saving Templates and Reusing Them
- 44:54 Where to Find Caitlyn & Wrap-Up
How to find Caitlyn:
https://www.linkedin.com/in/caitlynfeletar/
Links from the show: